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1973model
Datsun Bluebird 610
↑↑↑Please watch the archived video above with audio if possible...
Ultra-rare…! This left-hand-drive, automatic-transmission Bluebird 610—originally delivered new to Okinawa just after its reversion to Japan—has been fully repainted and had its engine overhauled under the care of a passionate enthusiast, transforming it into a car that truly embodies history itself…!
Okinawa was returned to Japan on May 15, 1972…
Until then, like the United States, traffic ran on the right-hand side of the road, but on July 30, 1978—a day remembered as “730”—traffic suddenly switched to driving on the left.
In that highly transitional period of Japanese history, there were domestically sold vehicles manufactured with left-hand drive specifically for release in Okinawa. Now, more than half a century later, these historically significant cars have nearly vanished, their existence weathered away to the point of becoming endangered. Unless a truly passionate enthusiast takes it upon themselves to bring one back to the mainland and invest in an extensive restoration to preserve its story for future generations, the chances of seeing, touching, or—let alone—experiencing such a car as a classic today are nothing short of miraculous.
It was over a decade ago when a veteran owner, deeply devoted to Japanese classic cars, encountered this rare example. By that time, the exterior had already been stripped and fully repainted in Porsche red, and the engine had undergone a top-end overhaul (including pistons, piston rings, and head gasket). Apart from the aftermarket steering wheel, the car remained impressively original: the dashboard was free of cracks, and thanks to lace seat covers and additional decorative slipcovers, the original fabric seats underneath have been preserved in remarkably good condition. With so many original elements intact, the car vividly evokes the late 1960s–early 1970s era—when Japan’s domestic auto industry was emerging from its infancy and fueling the “My Car” boom. Ever since, the owner has cherished this vehicle as a precious testimony to the history of left-hand-drive models in Okinawa.
On closer inspection… the passage of time since its restoration can be seen in the condition of the clear coat and some rust surfacing below the left front door. During the Great East Japan Earthquake, a cabinet fell onto the car, leaving scars on the trunk lid and the left rear edge of the body. Yet the owner, who insists “perfection was never the goal,” carried out only provisional repairs. Those marks remain today as part of the car’s unique history—patina that speaks of survival and individuality.
In the early 1970s, when the energy of Okinawa’s reversion still lingered in the air, this Bluebird was not merely a mass-market car. It stood as a symbol of freedom and aspiration for young people reaching across the sea. This particular vehicle is a 610-series Bluebird, in the distinctive 4-door body style that still bears the unmistakable design cues of 1970s Japanese automobiles. The passion once poured into it continues to live on in this car, and even now, it beats with the same thrilling pulse of its era.

“The Datsun Bluebird 610”… let us unravel the story of this left-hand-drive export-model car alongside the history of the Bluebird itself…
In Japan, this model was affectionately known as the “Nissan Bluebird U,” but in Okinawa during its transitional era, it was sold under its export name, “Datsun Bluebird 610”—a fact that carries with it a truly historic significance.
In 1971, Nissan introduced the Bluebird 610 as the rightful successor to the 510.
In the domestic market, it debuted as the “Bluebird U,” with the “U” standing for User Oriented—a declaration of Nissan’s focus on the customer.
The timing was the height of Japan’s rapid economic growth, when the “My Car” boom was igniting across the nation. As a car that could provide both accessibility and aspiration to the masses, the 610 played a vital role in that era.
Styling adopted the global design trend of the 1970s—the so-called “coke-bottle line”—creating a silhouette that was both sleek and powerful.
Particularly in coupe and 4-door sedan form, as seen in this example, the advanced styling was considered forward-looking for a Japanese car of the time, winning broad appeal from young people to families alike.
Under the hood was Nissan’s trusted L-series engine. This example carries the L16, a 1.6-liter inline-4 OHC producing 96 horsepower—more than sufficient for the road conditions of its day. Its sturdy construction and easy-going character laid the foundation for Nissan’s reputation as a maker of cars that “don’t break.”
True to its name as a “world-class Bluebird,” the 610 was also highly regarded internationally. In North America, it debuted as the “Datsun 610.”
With large bumpers, left-hand drive, automatic transmissions, and other features unique to U.S. specifications, it embodied Nissan’s bold spirit of global ambition.
At the same time, the 610 also made its mark in motorsport. Entering as the “1800SSS” in the grueling East African Safari Rally, it endured punishing conditions and recorded strong results. Such achievements were only possible thanks to the robust design and high base performance inherited from the 510, further solidifying the Bluebird name.
Today, while the 510 is universally remembered as an “eternal classic,” the 610 is often described as a “hidden gem.”
Yet when considering its design, its historical background, and its rare export-oriented specifications, the 610 truly stands as a symbol of Datsun in the 1970s—and deserves recognition as one of the next great and valuable Japanese classics.

Postscript to the Feature on the 1973 Datsun Bluebird 610…
The veteran owner beamed with pride as he spoke about his beloved car. Squinting slightly with sun-browned eyes from years of work, he gazed at his Bluebird and shared story after story.
This left-hand-drive, automatic Datsun Bluebird 610 is not merely an old car—it is a witness to history, one that passed through the great turning point of Okinawa’s reversion. And within the owner’s heart, I could sense a quiet turmoil: “Is it really right to let this go…?”
When I asked the simple question:
“Why did you decide to part with such a precious machine?”
He smiled and answered:
“Because everyone goes through different stages in life.”
The decision to part with it has already been made.
Yet, it seems that only when he meets a sincere new owner—someone to whom he feels he can truly entrust it—will that decision transform into a heartfelt resolve.
Ultra-rare…! This left-hand-drive, automatic Bluebird 610—delivered new to Okinawa just after its reversion—was fully repainted and given a complete engine overhaul under the care of a devoted enthusiast, transforming it into a car that truly tells its own history…!
This Bluebird 610 is not just an old car—it is a living witness to history, embodying the era of Okinawa’s reversion. Even after half a century, its presence has not faded, and it remains a car that truly deserves to be passed on to the next generation…
For a truly special and romantic viewing of this one-of-a-kind machine…
please come to Gunma Prefecture…
This very rare 1973 Datsun Bluebird 610 is currently located in Gunma Prefecture, Japan.
As this is a private sale, there will be no consumption tax or additional fees.
Upon purchase, the buyer will be responsible for the prorated automobile tax (annual amount: ¥45,400) as well as the recycling deposit settlement (¥0, as it has not been prepaid).
Transportation arrangements will be the responsibility of the buyer; however, through my own business I also provide classic car transport services using a company-owned carrier truck. Should you wish, please feel free to consult with me regarding delivery.
[For Inquiries…]
This vehicle is listed on the cross-border EC site for classic and collectible cars, Estate Sale Supremacy®.
What is Estate Sale Supremacy®?
It is the Japanese interpretation of the North American “Estate Sale” culture—introducing cherished cars through articles and videos based on in-depth owner interviews. We faithfully convey the owner’s feelings, ensuring memories remain in the heart while reliably guiding the vehicle into the hands of the next generation, including full support for sales brokerage.
We conduct detailed interviews with current owners covering maintenance history, repairs, and any accident records. If a vehicle has a serious accident history, or if the owner’s period of possession is extremely short and details cannot be clarified, we decline to feature it—our effort to provide prospective buyers with the greatest possible peace of mind.
This article was written following a three-hour interview and on-site inspection of the vehicle on August 1, 2025, starting at 11:00 a.m. under clear skies. Please note that because of the limited inspection time, the condition described here may not represent 100% accuracy, and not all details have been independently verified. Comments regarding condition are based on the weather, circumstances, and the author’s personal impressions at the time of the interview.
For questions regarding the listed vehicle or to request a viewing appointment, please contact us via the form at the bottom of this page.
As this is a private transaction, please understand that vehicle viewings are strictly limited to customers who are seriously considering purchase, in order to prevent casual inquiries.
We sincerely thank you for your consideration.